The full guide
Last verified 2026-10-30
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01What it is and who is there
r/SaaS is a subreddit where SaaS founders discuss tactics, pricing, numbers and launches. Members are mostly founders and operators. Posts that share specific lessons and numbers do well. Plain promotion is limited by the rules, so read them first.
02Cost and what you actually pay for
Posting is free. Your cost is writing useful posts and taking part in discussions.
03Is it right for you?
It fits B2B SaaS founders who can share real lessons, and products sold to other SaaS businesses. It fits poorly for consumer apps and for anyone who only wants to drop a link. If your buyer is not a founder, expect feedback rather than customers.
04Before you start
- A Reddit account with real activity.
- Read the subreddit's rules on self-promotion and any weekly promotion threads.
- A real lesson or number to share.
05Step-by-step: how to distribute here
- Comment helpfully for a couple of weeks.
- Write a post about a specific lesson, with the numbers behind it.
- Mention your product only where it explains the story, and disclose that you built it.
- Use the subreddit's promotion thread for direct product posts, if it has one.
- Reply to every comment.
06What to post or submit
Title:
[What happened] after [change]: [number before] to [number after]Body:
Context: I run [product], a [category] for [who].
What I changed: [specific change].
Result: [numbers, honestly reported].
What I'd do differently: [lesson].
Happy to answer questions.07Common mistakes and do-nots
- Do not post ads disguised as lessons.
- Do not hide that you built the product.
- Do not ask for upvotes or use extra accounts.
- Do not post outside promotion threads if the rules require them.
08How to measure it
- Track visits from reddit.com with a UTM link.
- Count comments asking about your product.
- A realistic test: two or three posts over a couple of months.
09Time budget
- Ongoing: 1 to 2 hours a week commenting.
- Per post: 1 to 2 hours writing and replying.
10Pair it with
- Niche subreddits — where your buyers talk.
- Indie Hackers — founders sharing numbers.
- r/startups — a large founder subreddit.
- Build in public on X — share the same lessons.
11Sources
- r/SaaS: https://reddit.com/r/SaaS
- Founder advice on promoting in Reddit comments (anecdotal): https://x.com/sobedominik/status/2018340041328918587
